Matrix Embroidery
I was hired to design a logo for a local embroidery shop, Matrix Embroidery, with the purpose of creating a distinct and professional logo identity. I used design thinking and problem solving to design a logo that best fits the vision my client had for his brand.
Logo Design
The client wanted their logo to establish a strong sense of confidence and pride in its brand image. The brand also had to communicate quality service, trustworthiness, and reliability balanced with a street-inspired, youthful edge.
Considering all these factors, incorporating an agressive, raw, and bold look, with a street-inspired feel was the approach we went with.
I integrated a crown with the "M" of Matrix for imagery. A crown, a common symbol in streetwear, represents authority, power and high status, elements that Matrix Embroidery itself symbolizes.
